New Life Community Relief
Brief
NewLife Community Relief is a non-profit organisation dedicated to providing hope and relief to individuals and families affected by housing insecurity, the rising cost of living, and homelessness. To support their mission, NLCR requires impactful printable design elements, including brochures, flyers, posters, banners and social media assets. These materials should raise awareness and engage community support through compelling graphics and narratives. The goal is to create visually appealing and informative pieces with the Logo and Brand Guidelines provided by NLCR.
Branding Provided
Logo
Colours
Typography
TARGET AUDIENCE
Affected Individuals and Families: People experiencing housing insecurity, homelessness, or financial hardship. Individuals seeking information on available support services.
Potential Donors and Sponsors: Individuals and businesses interested in supporting NewLife through financial donations or sponsorship. Philanthropists and local businesses looking to make a positive impact in their community.
Local Community Members: Residents of the local area who are interested in supporting charitable causes. Community members who can benefit from increased awareness about homelessness and housing insecurity.
Potential Donors and Sponsors: Individuals and businesses interested in supporting NewLife through financial donations or sponsorship. Philanthropists and local businesses looking to make a positive impact in their community.
Volunteers and Community Partners: People interested in volunteering their time and skills to support NewLife’s initiatives. Local organisations and community groups that can collaborate with NewLife on projects and events.
Policy Makers and Local Government Officials: Elected officials and policy makers who can influence housing policies and provide support for NewLife’s mission. Government agencies involved in housing and social services.
Mood board
Overall aesthetic for all assets to be created (with provided brand design).
Client Check in
NLCR’s feedback towards the mood board and aesthetic presented was that they were in support of overall designs as long as the printable designs effectively communicate their mission and engage the intended audience of the deliverable. As we progress with the creation of these materials, NLCR’s feedback was encouraged to provide their thoughts and insights on the designs presented. NLCR’s feedback is crucial in ensuring that the designs align with their vision and effectively convey the message of hope and support to those affected by housing insecurity and homelessness.
final deliverables
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final deliverables 〰️
NLCR flyer
Throughout the flyer graphic design project, the client was actively involved, providing valuable input to ensure the final product met their expectations. They made specific requests regarding the logo placement, limited colour palette for text and visual elements. They requested the logo icon to be prominent. They wanted to experiment the idea of using an alternative font for this particular flyer as a one-off.
I presented the flyer with the design specifications as requested by NLCR, however I also listed a few recommendations to ensure the flyer was more aligned with their branding guidelines.
NLCR were happy to accept a secondary draft with my recommendations to compare the two designs.
NLCR decided to go ahead with the second design as they agreed consistency across all printable deliverables is of high importance.
After confirmation, the design was delivered to NLCR for them to begin the printing process.
